Written by
Phil Grainger
Mustafa Hassan, PhD
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Mustafa Hassan PhD, Senior Analyst and co-author of Signify Research’s latest Ultrasound Equipment World Market Report, shares his view of current market trends, vendors’ performance, and the key priorities for the years ahead.
Why we are covering this topic
- The ultrasound market has been heavily affected by macroeconomic factors recently, including difficult economic conditions in Europe and the US, the impact of anti-corruption measures in China, and the political uncertainty inherent in the widespread elections in 2024.
- Healthcare providers are increasingly price conscious, affording challenger vendors the opportunity to gain traction, and United Imaging’s entrance into the ultrasound market will inevitably result in further shifts in the competitive landscape.
Why it matters
- Pricing pressures are particularly troubling for dedicated handheld ultrasound vendors, who do not have the scale of their more diversified counterparts.
- With image quality becoming increasingly homogeneous across the market, vendors need to look to wider considerations to win deals with providers, including ease of use and the inclusion of AI tools.
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